Blog

Insights and guides on AI agents and conversation automation.

Testing a chatbot before you publish it: the three states

The fear is not that the AI will not work. It is that it will work badly in front of a customer you already have. Testing a chatbot before you publish it is not a stage that ends on launch day: it is three states the same service passes through, and you can stay in any of them for as long as you want.

Your customers' data in the hands of an AI: seven questions for the provider

When you connect an AI to your WhatsApp, your customers' conversations pass through a third party. In Argentina that is governed by Law 25.326, and the data protection authority has published recommendations on the responsible use of artificial intelligence. What it means in practice and what to ask a provider before signing.

Taking orders over WhatsApp without typing them in twice

In a wholesaler the order arrives over WhatsApp and afterwards somebody transcribes it into a spreadsheet or the system. That second job is the one that breaks things: wrong product, quantity with no unit, a price from another list. How the two tasks get separated and what changes when the order is born already recorded.

Transcribing WhatsApp voice notes to text: why a phone is not enough for a business

Seven billion voice notes are sent on WhatsApp every day. When a business handles customers there, somebody has to listen to all of them, in order, to find out what each customer asked for. WhatsApp already transcribes, but it does it on your phone and one message at a time. What changes when the transcription lives in the business's conversation.

WhatsApp for building management: 312 conversations a month without losing one

A building management company that handles residents over WhatsApp moves more volume than it looks: 312 conversations and 4,137 messages a month in a real case we measured. Half of those issues resolve without anybody on the team stepping in. 40% need a person, and knowing which is which is the whole job.

WhatsApp for real estate agencies: what to ask before signing with a provider

Searching for WhatsApp for real estate agencies returns ten providers promising the same thing: 24/7 handling, viewings booked on their own, qualified leads. Some of those promises hold and others depend on your property system being connected. How to tell them apart before signing.

Checking stock over WhatsApp: what happens when your system does not answer

Everyone tells you stock can be checked over WhatsApp. Almost nobody tells you what happens the day your system does not answer, or when that check actually runs, or who decides when there is less than the customer asked for. The four situations that decide whether the number helps you or complicates your life.

When a WhatsApp chatbot is the wrong tool (and when it is more than enough)

The question is not whether a WhatsApp chatbot works: it is which query it works for. There is one group it handles with nobody stepping in, and another where every automated reply pushes the customer further away. The difference is not the technology, it is whether the answer already exists written down somewhere.

Who owns your business WhatsApp number?

It is the question almost nobody asks when signing up, and the one that defines everything that comes after. A WhatsApp Business account belongs to a single business portfolio. If that portfolio is your provider's, the number is theirs. How to check it today and what Meta says about migrating a number from one provider to another.

Two WhatsApp Business numbers in one business: when it is worth it

Having two WhatsApp Business numbers is possible, and it is not always what you need. Sometimes the problem is solved by splitting sales and after-sales into two lines; other times the extra number is the problem and what is missing is an inbox where several people handle the same one. How to tell which case you are in.

WhatsApp Business API requirements: what to have ready first

Almost everything that delays a rollout is a requirement nobody flagged in time. What your number has to meet according to Meta's documentation, what you need on your business's side, and the order to do it in so verification runs in parallel instead of blocking you.

87% of customers demand a way through to a human

The rejection you are measuring is not aimed at AI. It is aimed at AI with no emergency exit. The two Gartner numbers that look contradictory and say the same thing.